Getting Local

Local SEO is just as important as your overall SEO ranking, especially since dealerships are location-specific and may cater to more than one city. It’s important you’re using the right practices to make sure you’re reaching your customers across the different locations you serve.

Local News Coverage

Making connections and getting the word out about your dealership is one way to boost your local SEO. When other outlets online are talking, mentioning, or linking to your dealership’s site, that’s more keywords and SEO elements search engines can recognize. If you’re running a special, have an inspiring or unique story to share, reach out to your local radio and tv news anchors.

Quality Content & Reviews

One SEO tactic that will always be relevant is giving your customers quality content. This comes in the form of blog posts, high-quality pictures with proper alt descriptions, and keyword phrases. It’s also important to gather those reviews because authenticity plays a strong role in your automotive SEO. When you give great customer service, people take notice and are excited to brag about your dealership online, tag you on Instagram, Twitter, Facebook, and any other social platform they’re on. Plan and create engaging and authentic content and make sure your customers have a clear idea of what your dealership offers them.

Location Specific Landing Pages

Dealerships like yourself may service more than just one city. Your customer base might cover a few cities or a specific region. It’s important when you’re targeting a certain area, that you’re creating unique landing pages for each area. You want search engines to see that you’re mentioning the locations you’re targeting. This also helps your customers in different areas feel important because you’re taking the time to ensure the content you’re serving them is relevant to their location specifically. If you’re only linking to one generic landing page, your customers may not feel you’re as invested in them since you’re not taking the time to customize content for them.

Mobile-Optimize Your Site for Local SEO

You hopefully already know the importance of having a website that’s responsive and optimized for mobile devices, but here’s your reminder in case you didn’t know. People are searching for content on their phones and tablets more than they are searching on a desktop. Make sure you’re testing your website on mobile screens, so everything looks as good as it does on a larger monitor. Your SEO can be affected by your site’s slow page load times because there are too many elements that require more time to load, and this can affect a potential customer from staying on your site or going to a competitor’s site that instantly loads.

Focus on Maps

Location SEO can be boosted with a focus on Google Maps. This includes adding a location element to your website that easily shows users where you’re located and links directly with Google Maps, so they can easily get directions. It’s also important your location is updated and accurate on Google Maps itself because an old or incorrect address can prevent a customer from going to your showroom and keep you from making a sale.

Small Changes, Big Results

Making small changes to your website can help boost your local SEO. Putting your dealership out there and being ready to gather those reviews and mentions may require some networking practice, but practice makes perfect. When you improve your local SEO tactics, you’re improving your rankings in search engines and also making a name for yourself in your community.