Ford has been a dominant brand in the Auto Industry for decades. Maker of cars like the Focus, Fusion, Taurus, and Fiesta, and trucks like the F150 as well as popular SUV’s like Expedition, Escape, and Explorer, they seem to have the market covered. With the entrance or car sharing services like Uber, and ZipCar, Ford is feeling the pressure to enter the car sharing market, or at least test drive it.

Six cities in the United States that include Berkeley, Oakland San Francisco in California; Portland in Oregon; Chicago, and the District of Columbia will be test driving the Ford car sharing service. Customers that are Ford financed are able to earn some extra cash by renting out their car for up to a week at a time. This will allow Ford customers to earn some extra money to put toward their payment, or maybe to have a little fun with.

The ride-sharing experiment will last through November with the partnership of car sharing service Getaround. Only 14,000 customers will be invited to participate in the United States as well as 12,000 customers in London who are making payments to Ford Motor Company through their finance loans. This pilot program is a first amongst automakers, but companies like Toyota and Mercedes have considered the possibility.

What is Ford hoping to learn from the peer to peer carsharing experiment? They hope to find out what their customer’s preferences are and to see if people who finance vehicles are willing to rent them out for money. They find that companies like ZipCar are dispersing vehicles that customers may have otherwise purchased. One study showed that car-sharing services could prevent around 1.2 million car purchases by 2020.

The survey also found that more than half of millennials in America are open to car-sharing or sharing rides with others and one-third of them are open to renting out their vehicle for extra cash. The appeal of owning a vehicle, especially when living in a larger city has been offset by services like Uber and Lyft.