Every dealership wants to attract more customers, whether it’s foot traffic in the dealership or online buyers. Customers often start their shopping by typing used car lots near me into their phone or computer, whether they are looking for a dealership to visit in person or a way to shop online from home. When a list of dealerships comes up, many car buyers will click on the one that has affordable used cars instead of the limited availability of high-end new or used cars.

Take a look at how low-priced used cars keep customers coming.

How Do Low-Priced Used Cars Help?

Even though higher-priced models in high demand have a larger profit margin, these are difficult to keep in stock. Dealers can keep people coming through the door by offering higher-value models.

Most used car shopping starts at home. Whether a shopper knows exactly what they want or they just want to find a dealership they can trust, shopping often starts at the computer with Google and the question where are used car lots near me. Once they find dealerships, potential buyers will start their shopping by taking a closer look at your online inventory. If they see affordable used cars, chances are they will head on down to the used car lot to get a look at them in person.

Low Priced Used Cars Provide Opportunity for Additional Revenue

Even without the profit margins of higher-priced used and new cars, lower-end models provide dealers with the opportunity to add an additional income stream. There are many car shoppers who have a limited income and need to find a budget-friendly used car. Once they find and purchase a used car, if they receive good customer service, they are likely to return for service and parts. This type of return customer can provide an income stream for years as their used car gets older and needs regular maintenance.

What Are Some Affordable Used Cars That Will Increase Dealership Traffic?

We’ve recently seen a spike in used car prices, but some have increased more than others. Dealers can benefit from stocking used car models with a minimal increase in the past year or even find models that decreased in price. Some of the more affordable models include the Ford Mustang, Chevy Camaro, and the Toyota Tundra.

Other Strategies to Increase Customer Traffic

Having affordable used cars on a used car lot is just one strategy for increasing traffic in a dealership. You can turn customers researching on the internet into buyers by hosting an in-person event at the used car lot, performing local community service such as hosting a blood drive at the dealership or sponsoring events in the area. Become the go-to dealership by supporting school athletic teams or local marathons.

Dealerships can attract customers from all economic backgrounds by offering budget-friendly used cars. Shifting the focus from just the high-end buyers will increase their customer base and benefit the bottom line in the long run.