Ford continues to be a leader in the automotive market and one of the most profitable companies in the world.

When you’re looking for a company that shows the right way to do things, Ford has nailed it for many years. As a global performer, this brand is one that leads the way in a variety of markets. Even with a newly announced plan to change the business structure in North America by deleting cars from the lineup, and it is still one of the most trusted brands and the one that shows incredible financing success.

The Second Quarter Results for Ford

The second quarter shows Ford with a $1.1 billion net income result to be one of the most successful brands on the market. This has a lot to do with the fact that the F-Series trucks that are strong in the North American market. This truck continues to sell at a record-setting pace and offers the market a fantastic performer for many years. Other markets contributed to the income that Ford experienced as well as the company continues to build its global business model to enhance the competitiveness and bring greater returns on the investments around the world.

Other Markets for Ford

Ford is a name that’s offered in North America with a large number of models that are driven every day. Other areas of the world where we see the Blue Oval are South America, Europe, the Middle East, and Africa, and the Asia Pacific markets. The volume in South America is up compared to the rest of the industry, Europe has experienced several favorable market factors to help impact the success of the brand, the 2018 calendar year is much stronger in the Middle East and Africa than in 2017, and China continues to be the main driver in the Asia Pacific market.

Going Forward

We know the Ford brand will offer a variety of autonomous models that will show up on the market in the next few years to help propel the brand to be a global leader in the area of automation. This is coupled with the need to continue to develop more electric and alternative propulsion vehicles to be able to offer ways to clean up the air and offer alternatives to gasoline engines when it’s time to drive. In addition to moving forward with these technologies, Ford is ridding its lineup of the cars in favor of more SUVs.

Ford is Leading the Way

We haven’t heard any other brands that have announced they are getting rid of the sedans and cars in their lineup. Other brands haven’t announced hard dates for the self-driving vehicles that will be the future of the automotive market. Ford has done both of these things. This team has told us they are going to have self-driving models on the roads by 2021 and by 2022 there will be no more cars offered from Ford. As the first to do both, Ford is certainly leading the way and customers have shown their appreciation for it.